Presented at the BIT in Milan will be a plan for the development of the territories thanks to the beauty recognised by UNESCO Heritage. A cultural, artistic and gastronomic offer designed to increase international tourism with a view of EXPO 2015. The website (www.quadrilateralunesco.com) will be in English and Italian and act as the “gateway” to all the information on the territories involved.
Emilia Romagna and Lombardy, united under the UNESCO banner, are promoting their regions with a Project that enhances the current Heritage world, together with artistic, cultural and gastronomic offerings.
The initiative, called the ‘UNESCO Quadrilateral’, was presented on the 13th February on the inaugural day of the BIT in Milan at the Lombard Region stand in the presence of regional councillors of Tourism Maurizio Melucci (Emilia Romagna) and Alberto Cavalli (Lombardy). The project involves, in the territories confined within these two regions, places with UNESCO recognition: Bologna, Modena, Ferrara, Parma, Ravenna and the Po Delta (all in Emilia Romagna), and Mantua, Sabbioneta, Cremona and Milan (all from Lombardy).
There are different activities in the 2014 plan in Italy, Germany, England and France. In particular the objectives of the initiative, which continue on from a similar speech made in 2012, want to increase the quota of both domestic and international tourism to these cities and territories, focussing on the cultural, artistic and gastronomic offerings, proposing new itineraries and reasons for travel in the two Regions.
Several activities have been planned. While the website (www.quadrilateralunesco.com) will be the “gateway” to all the information on the territories involved in the Project in 2014, there are planned, with the presence of journalists from the countries involved, three educational tours and two special initiatives with the participation of international bloggers that will take place within the Emilia Romagna Blogville (the format created three years ago by APT Servizi Emilia Romagna, which lead to the discovery of the territory of the most followed travel bloggers and their communities). In Bologna, from May to June, and in Milan from September to October (ten weeks in total), the bloggers who visit the territories of the project and participate in educational UNESCO sites will be hosted weekly in two apartments.