Emilia-Romagna and Lombardy councilors, Maurizio Melucci and Alberto Cavalli, have no doubts: Expo 2015 is a unique opportunity, and a Quadrilateral UNESCO project is the right tool to enhance the territories.
“This joint project between Emilia Romagna and Lombardy” – said the Tourism Councilor of the Region of Emilia-Romagna Maurizio Melucci – raises the value of the Unesco “pearls” present in these regions, along with touristic, cultural and gastronomic highlights. It will be a great “entrance ticket” to the encounter with the treasures of contemporary tourism and culture in foreign countries, where the event is being promoted, as well as an extraordinary opportunity to increase the international popularity of our tourism, in view of the EXPO 2015 in Milan.”
“This project with the Emilia-Romagna is not a sporadic case between the events happening in our region” – argues the councilor of Commerce, Tourism and Tertiary Sector of the Lombardy Region, Alberto Cavalli – “With the launch of the Xth legislation, we have developed an approach for joint promotion of tourism on the macro- regional scale, which aims to recognize similar products rather than territories marked by administrative boundaries that do not intercept the needs of tourists. Collaboration with other regions is a tool for the creation of a supra-regional system of regional policies coordination in the area. One of the examples is Liguria, which has taken the responsibility to promote the tourist attractions in view of Expo 2015 and in collaboration with the Veneto Region and with the Autonomous Province of Trento for the promotion of Lake Garda. With Quadrilateral Unesco we would like to highlight and promote areas of our territory, which were recognized as a part of World Heritage. In this case, they include those on the border with Emilia Romagna or Mantua and Sabbioneta, the violin-factory of Cremona, and in Milan, Santa Maria delle Grazie and the Last Supper of Leonardo da Vinci.”
Councilor Cavalli then concluded by saying: “In view of Expo 2015 it is crucial to focus our resources on the strengths of our territory, similar to the Lombardy Region that has begun launching the promotional campaign ‘Design Fashion Food Culture’, which aims to highlight the unique aspects and attractiveness coexisting and interacting only in this area.”